![]() In response to these needs, the programme will strengthen the digital capacity of 1,000 MSMEs from 10 ASEAN markets through a series of virtual and in-person trainings, as well as improved access to digital platforms and practical workshops. To be able to take advantage of regional opportunities, over 75% of MSMEs surveyed voiced their need for tailored support to increase their skills and capabilities in digital marketing and in leveraging digital tools and technologies to access market information. The International Trade Centre (ITC) joins forces with Google and the International Chamber of Commerce (ICC) to launch the Digital Export Enablement Programme (DEEP) for Small Businesses in ASEAN to empower small firms to grow internationally via e-commerce.Īccording to a recent study conducted by ICC and Google, micro, small and medium-sized enterprises (MSMEs) in ASEAN have relatively low participation in regional trade compared to their economic importance, and 60% of these firms have a strong interest in expanding their activities to new markets in the region. The Digital Export Enablement Programme for ASEAN Small Businesses aims to strengthen the digital export-relevant skills of 1,000 small businesses. ![]()
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